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I look forward to see your analysis and insights. 1.How do market drivers and trends factor into the development of a successful positioning strategy for JFFD in West Hollywood? 2.What market needs or pain points does JFFD address specifically with its product and open kitchen model? 3. Does JFFD's messaging strategy have a global appeal or does it need to be adapted for success in the West Hollywood market? 4.What role does the retail concept (e.g., open kitchen) play in supporting the brand's position? Is this an important element for the brand in its new West Hollywood location? 5.What role could JFFD's promotional elements play in creating awareness of JFFD's relevant message among the West Hollywood community of dog lovers? And here is the book that is being used in this class Principles of Marketing, by Kotler & Armstrong, 16th edition, Pearson / Prentice Hall ISBN-13: 978-0133795028, ISBN-10: 0133795020 ATTACHMENT PREVIEW Download attachment .t { position: absolute; -webkit-transform-origin: top left; -moz-transform-origin: top left; -o-transform-origin: top left; -ms-transform-origin: top left; -webkit-transform: scale(0.25); -moz-transform: scale(0.25); -o-transform: scale(0.25); -ms-transform: scale(0.25); z-index: 2; position:absolute; white-space:nowrap; overflow:visible; } // Ensure that we're not replacing any onload events function addLoadEvent(func) { var oldonload = window.onload; if (typeof window.onload != 'function') { window.onload = func; } else { window.onload = function() { if (oldonload) { oldonload(); } func(); } } } addLoadEvent(function(){load1();}); function adjustWordSpacing(widths) { var i, allLinesDone = false; var isDone = []; var currentSpacing = []; var elements = []; // Initialise arrays for (i = 0; i < widths.length; i++) { elements[i] = document.getElementById(widths[i][0]); if (isIE) widths[i][1] = widths[i][1] * 4; if (elements[i].offsetWidth < widths[i][1]) { currentSpacing[i] = Math.floor((widths[i][1] - elements[i].offsetWidth) / elements[i].innerHTML.match(/\s.| ./g).length);//min if (isIE) currentSpacing[i] = Math.floor(currentSpacing[i] / 4); isDone[i] = false; } else { currentSpacing[i] = 1;//too long isDone[i] = true; } } while (!allLinesDone) { // Add each adjustment to the render queue without forcing a render for (i = 0; i < widths.length; i++) { if (!isDone[i]) { elements[i].style.wordSpacing = currentSpacing[i] + 'px'; } } allLinesDone = true; // If elements still need to be wider, add 1 to the word spacing for (i = 0; i < widths.length; i++) { if (!isDone[i] && currentSpacing[i] < 160) { if (elements[i].offsetWidth >= widths[i][1]) { isDone[i] = true; } else { currentSpacing[i]++; allLinesDone = false; } } } } for (i = 0; i < widths.length; i++) { elements[i].style.wordSpacing = (currentSpacing[i] - 1) + 'px'; 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FONT-FAMILY: Helvetica, Arial, sans-serif; color: rgb(0,0,0); } .s10_1{ FONT-SIZE: 47px; FONT-FAMILY: Helvetica, Arial, sans-serif; color: rgb(0,0,0); } .s12_1{ FONT-SIZE: 35px; FONT-FAMILY: Helvetica, Arial, sans-serif; color: rgb(0,0,0); } .s6_1{ FONT-SIZE: 48px; FONT-FAMILY: Helvetica, Arial, sans-serif; color: rgb(0,0,0); } .s9_1{ FONT-SIZE: 47px; FONT-FAMILY: Helvetica, Arial, sans-serif; color: rgb(0,0,0); } .s3_1{ FONT-SIZE: 48px; FONT-FAMILY: Helvetica, Arial, sans-serif; color: rgb(0,0,0); FONT-WEIGHT: bold; } .s2_1{ FONT-SIZE: 71px; FONT-FAMILY: Helvetica, Arial, sans-serif; color: rgb(0,0,0); FONT-WEIGHT: bold; } .s4_1{ FONT-SIZE: 47px; FONT-FAMILY: Helvetica, Arial, sans-serif; color: rgb(0,0,0); } .s11_1{ FONT-SIZE: 48px; FONT-FAMILY: Helvetica, Arial, sans-serif; color: rgb(0,102,204); } .v1_1{ -webkit-transform: scale(0.25, 0.35); -ms-transform: scale(0.25, 0.35); -moz-transform: scale(0.25, 0.35); -o-transform: scale(0.25, 0.35); } JustFoodForDogs: The World's First Dog Kitchen Case Author: Stephen M. Rapier & Doreen E. Shanahan Online Pub Date: March 17, 2016 | Original Pub. Date: 2016 Subject: Marketing Management, New Product Design & Marketing, Marketing Strategy Level: Intermediate | Type: Direct case | Length: 4400 words Copyright: Certain material used with permission of Pepperdine University Graziadio School of Business and Management. © 2016. All rights reserved Organization: JustFoodForDogs | Organization size: Small Region: United States of America | State: California Industry: Manufacture of food products, Retail trade, except of motor vehicles and motorcycles, Food and beverage service activities, Veterinary activities Originally Published in: Publisher: Pepperdine University Graziadio School of Business and Management DOI: http://dx.doi.org/10.4135/9781473972582 | Online ISBN: 9781473972582 var isIE = false; var f1 = [['t1_1',1697],['t2_1',573],['t5_1',896],['t6_1',392],['t7_1',353],['t8_1',435],['tb_1',1548],['te_1',283],['tg_1',265],['ti_1',250],['tk_1',1483],['tl_1',1591],['tn_1',408],['to_1',423],['tr_1',551],['tv_1',1541],['tw_1',1496],['tx_1',539],['tz_1',1484],['t13_1',298]]; function load1(){ var timeout = 100; if (navigator.userAgent.match(/iPhone|iPad|iPod|Android/i)) timeout = 500; setTimeout(function() {adjustWordSpacing(f1);},timeout); } View the Answer #t1_2{left:92px;top:112px;} #t2_2{left:92px;top:125px;} #t3_2{left:92px;top:154px;} #t4_2{left:92px;top:168px;} #t5_2{left:92px;top:182px;} #t6_2{left:92px;top:195px;} #t7_2{left:92px;top:209px;} #t8_2{left:92px;top:223px;} #t9_2{left:92px;top:252px;} .s5_2{ FONT-SIZE: 47px; FONT-FAMILY: Helvetica, Arial, sans-serif; color: rgb(0,0,0); } .s6_2{ FONT-SIZE: 47px; FONT-FAMILY: Helvetica, Arial, sans-serif; color: rgb(0,0,0); } .s7_2{ FONT-SIZE: 47px; FONT-FAMILY: Helvetica, Arial, sans-serif; color: rgb(0,0,0); } .s3_2{ FONT-SIZE: 47px; FONT-FAMILY: Helvetica, Arial, sans-serif; color: rgb(0,0,0); } .s4_2{ FONT-SIZE: 47px; FONT-FAMILY: Helvetica, Arial, sans-serif; color: rgb(0,0,0); } .s2_2{ FONT-SIZE: 47px; FONT-FAMILY: Helvetica, Arial, sans-serif; color: rgb(0,0,0); } .s1_2{ FONT-SIZE: 48px; FONT-FAMILY: Helvetica, Arial, sans-serif; color: rgb(0,0,0); } Certain material used with permission of Pepperdine University Graziadio School of Business and Management. © 2016. All rights reserved This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes. 2016 SAGE Publications Ltd. All Rights Reserved. This content may only be distributed for use within CSU Dominguez Hills. var isIE = false; var f2 = [['t1_2',1828],['t2_2',1161],['t3_2',1828],['t4_2',1828],['t5_2',1828],['t6_2',1828],['t7_2',1828],['t8_2',1283],['t9_2',1517]]; function load2(){ var timeout = 100; if (navigator.userAgent.match(/iPhone|iPad|iPod|Android/i)) timeout = 500; setTimeout(function() {adjustWordSpacing(f2);},timeout); } Show entire document

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